Gina Reichert and Mitch Cope founded Design 99 in 2007 to investigate new models of contemporary art and architectural practice. Initially occupying a retail storefront space, the design studio situated itself in the public realm offering over-the-counter design consultations and $99 house call specials. Now working from their homebase in Detroit, MI, the team continues to investigate the functionality of art and aesthetics in their neighborhood. Since 2008, Cope and Reichert have been developing the Power House as a test site for ideas and methods, lo- and hi-tech building systems, and as a point of conversation for an entire neighborhood. In 2009, they founded Power House Productions (PHP), a nonprofit organization focused on neighborhood stabilization through art and culture. PHP facilitates the work of artists initiating long-term projects, and cultural and recreational programming in the neighborhood.