Home > Past Exhibitions > Gestures: Illustrations of Catastrophe and Remote Times > Brett Yasko

“The day was today.”, 2008
latex exterior paint, reflective adhesive vinyl
Brett Yasko is a graphic designer and artist working in a conceptualist paradigm, using text and imagery to subvert traditional notions of language and cultural tropes. His installation here is based on a linguistic pun, using the mirrored phrase “the day was today/today was the day.” Located outside on the exterior of the museum, above the windows, in reflective vinyl, the sign illuminates under the lights of the Mattress Factory and with the headlights of each passing car. The alternately profound and banal readings of the phrases that forms the basis of his work suggest both the pessimistic notions of the end of the world—or horrific events in our daily life—as well as the optimistic notions of hope and possibility inherent in the onset of a new day.

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