The day was today. / Brett Yasko




latex exterior paint, reflective adhesive vinyl

Yasko’s installation is based on a linguistic pun, using the mirrored phrase “the day was today/today was the day.” Located outside the exterior of the museum, above the windows, in reflective vinyl, the sign illuminates under the lights of the Mattress Factory and with the headlights of each passing car. The alternately profound and banal readings of the phrases that form the basis of his work suggests both the pessimistic notions of the end of the world—or horrific events in our daily life—as well as the optimistic notions of hope and possibility inherent in the onset of a new day.
About the Artist
Brett Yasko is a graphic designer and artist working in a conceptualist paradigm using text and imagery to subvert traditional notions of language and cultural tropes.
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